By Mara Gerstein

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The People Votes is an educational initiative aimed at mobilizing Americans to vote. We are raising money for our 2020 digital campaigns to mobilize Americans who don’t vote at all, or don’t vote consistently. We create and target media that 1) uses the issues of the day to motivate civic engagement and 2) addresses the hurdles faced by disengaged demographics in the quest to vote. Our 2020 campaigns will target young people, people of color, immigrants, and ex-felons in five states. In addition to registering and inspiring voters, our initiatives will address the challenges faced by particular demographics in the quest to vote, which may include the logistics of registration, local voting requirements and methods, and advance planning.

The People is a coalition of creatives and techies that develop and create cutting-edge content in defense of democracy that is primarily distributed through social-media targeting and ongoing experimentation/influencer marketing innovation. Founders of The People include Emmy and Academy Award winners, and veterans of eBay, Goldman Sachs, MTV Networks, Sapient, and Atlantic Media. The People pursues its own initiatives and provides content and distribution services to strategically-aligned partners.

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