SYPNOSIS

Part documentary, part reggaeton drama, LA CALLE PURA is a portrait of contemporary Cuba seen through the dreams and daily struggles of an Afro-Cuban family fighting for its place, as a post-Socialist era dawns on the island.

This tale of patriarchal initiation revolves around 23-year-old Brian, his father Toro and his uncle Mio, Toro’s twin brother. The three live between Havana and Alamar, the biggest housing project in Cuba, and provide for their extended family. As Brian starts grappling with adulthood and responsibilities, he looks up to his two physically identical but opposite role models, in search of the man he wants to be. The twins, in turn, project their own ambitions and frustrations on him as they navigate their day-to-day lives with different views on family and entrepreneurship, offering a glimpse into the country’s past and its future.

The worst economic crisis in decades is the backdrop against which the three men are seen exploiting the lack of basic goods to buy and resell items, constantly crossing the line between the newly established private sector and the black market, and between legality, profit and survival. As the largest mass emigration in Cuba’s history unfolds, Brian, Toro and Mio are the faces of the Cubans who are reimagining the island as a place they want to live in: they are those who stay.

LA CALLE PURA explores masculinity, love, and faith, in a place where the repetitive counting of piles of small bills and of precious plastic-wrapped goods is as mystical a ritual as a prayer to the Orisha spirits. The journey of the three men reflects the coming of age of a country at a crossroads. If no one seems to be the master of their own future, are we all doomed to repeat our fathers’ mistakes?

WHERE YOU COME IN

We completed filming in December 2023 and wrapped up post-production in December 2024. Now that the film is finished, the real challenge begins—getting it out into the world!

To maximize the film’s reach and impact, we need to bring on an Impact Producer. Impact production goes beyond traditional distribution; it focuses on using the film as a tool for social change, ensuring it reaches the right audiences, sparks conversations, and drives action. This means developing partnerships, organizing screenings with key stakeholders, and implementing a targeted outreach strategy.

To do this effectively, we need funding for distribution, marketing and PR. Distribution costs cover everything from securing festival entries to digital platform fees and physical screenings. Marketing and PR are essential to ensure the film gets noticed—this includes press coverage, social media campaigns, and materials like trailers and posters. Without proper funding, even the most powerful films can struggle to find their audience.

The real work begins now, and your support will make all the difference!

We would be happy to organize private screenings of the film for anyone interested in supporting our project. Please just inquire directly with us about it!

Please reach out to us if you have any questions or want to get involved: [email protected]

ALL DONATIONS ARE TAX-DEDUCTIBLE.