Down: The Dating Application Using The Shame Of Obtaining Down

TL;DR: Whether you are looking for a secure destination to date or a private place to hook-up, Down will be the no. 1 application to make to, specifically if you’re a woman. With 2 million consumers and 50 percent of suits satisfying IRL, getting a date or acquiring down hasn’t ever been simpler or higher fun. 

Gender usually is a taboo subject matter, particularly if you’re looking because of it. However, online dating might be just like taboo.

Just how will you be likely to simply turn out and say all that’s necessary is a hookup without feeling guilty? You do it through the Down app.

Or how are you supposed to open up your self as much as internet dating if you’re not comfortable using the atmosphere? Again, you are doing it through Down application.

Down is one of protected and private option to state what you need (and get what you want) – no shame or fear!

How-to “Get Down” or “Get Date”

off expanding frustration using the online dating market, Colin Hodge cofounded Down (formerly titled Bang with Friends) in January 2013 as a way for visitors to explicitly, and in private, state whateverare looking for without shame.

People, whose normal age ranges between 18 and 35, register through myspace, and Down utilizes people they know, pals of buddies along with other connections to produce fits.

For one thing more significant, people can decide to “Get Date,” but if they need anything even more everyday, then they can pick “Get Down.'”

Preserving the unknown theme, no real matter what a user picks, the individual on the other end cannot see who they really are until in addition they elect to get a date or get down.

Unlike many dating sites, users do not need to complete an extended profile with clever anecdotes, and involvement is completely secret unless the members opted or else.

Users are offered a Bangability rating, which Hodge mentioned is a “key formula” based on how many people have actually viewed all of them and just how most people are into conference for either a night out together or for acquiring all the way down.

Down, you’ll find on apple’s ios and Android, also is launching a fresh feature also known as “regular Picks,” where people have the 10 most useful matches of the day in place of needing to swipe through 100s, or even thousands, of individuals to locate a match.

“it’s simply a great way of popping into the application, investing half a minute following happening along with your day – ensure you get that big date set up for your week and feel like it isn’t a formidable process, but it is something which simply suits in the life,” Hodge mentioned.

Perhaps not another sketchy hookup app

So just what helps to keep Down from being grouped with spammy hookup apps? Honesty.

Down got that was missing out on from marketplace (a dating site that’s not scammy or appearing to be too perfect) and produced a manner for people to get in touch in a way that they understand is giving them what they want rather than wasting their time.

“we are so accustomed to people kind of sugar-coating the internet dating scene,” Hodge said. “We planned to provide people a more truthful strategy to relate solely to both and make certain we’re not, honestly, bullshitting all of them,” the guy stated.

This sincerity also is mirrored in Down’s individual base.down3

In accordance with Hodge, the organization got the social method to gaining grip, utilizing person to person to distribute the news in regards to the site, that has led to a very genuine product and customers.

“That’s held the caliber of our website higher. It’s also held the percentage of men and women matched up and going on a date larger,” the guy said.

Another fun fact: It’s mostly women who are looking to get down.

Hodge stated 75 % of females decide to get down when compared with 65 percent of men, mentioning safety once the explanation.

“Frankly it’s a much safer environment than meet bi womening total visitors,” the guy mentioned. “We would like to provide females the capacity to be the same part inside courting process and also to have the freedom to choose whatever goal they really want.”

a modern-day secret admirer

The response from customers was extremely grateful. Hodge said folks are thrilled getting somewhere in which they are able to say what they want free of view, and Down is actually very happy to provide in their eyes.

“folks are carrying this out anyway off-line, therefore we might as well provide them with technology to do it in an easier way,” the guy stated. “We understood, particularly for the younger generation, there ended up being a requirement to take dating in to the contemporary period while making it much simpler.”

Hodge encourages customers to anonymously invite buddies they wish to get straight down with through site. And also you thought it – the individual you ask wont understand it’s you until they register.

“we wish visitors to receive people they know in a secret method through the app, and that I think increases everyone’s chances of achievements,” he said. “its a modern-day key admirer notice it is possible to send to your friends via text.”